Founded in 2004, the company has enjoyed rapid success with a string of awards in the trophy cabinet, including appearing in the prestigious Top 50 Production Companies list by Televisual magazine for three years running.
The list, dominated by London firms, puts them in the top one per cent of video producers in the UK, an impressive accolade for a Stoke-on-Trent based company.
Co-founder of Reels in Motion, Matt Hubbard, said: “We have worked with the BMA and some of its members over the years producing corporate films which cut through the noise.
“We also have extensive experience creating engaging presentation and training videos for national and international businesses.”
BMA Chief Executive, Tom Reynolds, said: “We are very pleased to welcome Reels in Motion as affiliate members.
“Bathroom manufacturers across our membership are very aware of the need to innovate, not just in terms of their products but also in terms of their brand and messaging.
“The addition of one of the top video production companies is an asset to the association.”