Privacy Policy

Privacy Policy

The Bathroom Manufacturers Association is a not-for-profit trade association. The membership includes businesses of all sizes operating in the UK.

Although our members are businesses, not individuals, we do collect and use personal information relating to individuals as part of our activities. This is generally in order to manage our membership, disseminate information and call meetings. This enables the association to carry out wider work representing the interests of businesses in the UK. We also collect personal information about individuals who sign up to our events or surveys or to receive our briefings and who work for or with us.

This privacy policy sets out how the Bathroom Manufacturers Association (BMA) collects and uses personal information about individuals.

Please read this privacy policy carefully to understand how the BMA will use your personal information. If you have any questions or queries in relation to this privacy policy, you can contact us at [email protected]

The Bathroom Manufacturers Association, Innovation Centre 5, Innovation Way, Keele University Science & Innovation Park, Keele, Newcastle, Staffs. ST5 5NT Tel: 01782 631619

Information we may collect about you

We may collect the following information about you:

Information you give to us.

You may give us information about you by filling in a form, contacting us by phone, post or e-mail, in person or giving us a business card, we may also collect data being shared by your colleagues and/or superiors.

This includes information you provide if you complete a membership form on behalf of a business and if you complete an application form or otherwise apply for a job here, either directly, or via a third party. Registered on the site or register for the BMA annual events.

The information you give us depends on the reason for you contacting us, but can include your name, job title, address, date of birth, e-mail address and phone number and financial information, personal identification documents, data relating to access or dietary requirements. We will not collect personal information beyond what is necessary, but we are legally required to hold some types of information to fulfil our business obligations.

The additional information you may give us on applying for a job or as a member of the staff includes marital status, nationality and National Insurance Number, your education and employment history, other information contained within your CV or other documents or information you submit to us; information from the selection process, if any; reference and assessment relating to your work for previous employers; medical and financial information (where you provide this to us). Information to confirm your identity and right to work, such as a copy of your passport and driving license, detail of any unspent criminal convictions; and information relating to your feedback on our organisation.

When using the BMA’s website we may collect, store and use the following kinds of personal information:

  • Information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page view, website navigation;
  • Information that you provide to us for the purpose of registering with us;
  • Any other information that you choose to send to us; and
  • Other information


A cookie consists of information sent by a web server to a web browser and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the webserver to identify and track the web browser.

We may use both “session” cookies and “persistent” cookies on the website. We will use the session cookies to keep track of you whilst you navigate the website. We will use the persistent cookies to: enable our website to recognise you when you visit.

Session cookies will be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.

Most browsers allow you to reject all cookies, whilst some browsers allow you to reject just third party cookies. For example, in Internet Explorer, you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector. Blocking all cookies will, however, have a negative impact upon the usability of many websites, including this one.

Information we receive from other sources

We work closely with other organisations, such as business partners, sub-contractors, analytics providers, search information providers, and we may receive information about you from them. For example, we could gain access to your business contact details via recognised business data providers who collate information from sources including publicly available information such as Companies House. We may also be given your contact details by our primary contact at your organisation if they think that you would benefit from getting involved with the BMA or benefit from engaging in our activities. For example, they could nominate you to sit on our various committees.

The categories of information we receive from these sources may include all or some of the following; your name, address, date of birth, e-mail address and phone number and financial information, personal identification documents, data relating to access and dietary requirements.

We may also collect information about you from publicly available sources, such as media reports, in order to better understand the people we interact with. This may include information relating to your political opinions.

Use of your information

We need to obtain, store and use information about you for legitimate business purposes – namely so that you can enjoy and benefit from our services. We may use the information we hold about you in the following ways:

  • Carry out our obligation based on the Bathroom Manufacturers Association Benefits including committees and expert groups, as well as to send you material and communications which you have requested.
  • To update and correct membership records
  • If you request to attend a Bathroom Manufacturers Association Committee, your contact details may be seen by members
  • Assess how engaged our members organisations are
  • Process a job application
  • Promote our events
  • To confirm your identity
  • To let you know about other relevant services, both ours and those of other parties whose products and services we have agreed should be made available to you
  • To carry out statistical and market analysis, including benchmarking exercises, to enable us to understand you better and improve our services
  • Send you information relevant to direct marketing, surveys, events and feedback
  • To develop, test and improve our systems
  • To notify you about changes to our services
  • To ensure the content of our website is presented in the most effective manner for you and for your computer
  • Provide you with access to the Site
  • To administer our website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes

We maintain a list of member companies showing publicly available information of members’ company names, addresses, phone number, websites and email addresses where applicable.

Photography may be taken at industry events that are administered by the Association and we will inform you in advance if and when these photographs will be published on our Site. If you do not wish your photograph to be taken, we suggest you inform a member of the Bathroom Manufacturers Association staff prior to/at the event.

We may combine information we receive from other sources with information you give to us for the purposes set out above (depending on the types of information we receive).

Contacting you

An important part of our work is communicating with our membership, telling them about our activities and how we are supporting their interests, and seeking their views on current issues. To do so, we use personal information to keep in touch with individuals within our member organisations, as well as partners and other individuals.

We will use the contact information you have given us to send you important information. This may be by post, email, text message or telephone.

We may also use the information we hold about you in order to provide you with information about other products or services we feel may interest you.

Because we operate primarily with businesses rather than individuals, we do not generally seek your consent to send you marketing communications. We believe that such communications are both in our legitimate interests, to raise awareness of our work and promote our services, and in your interests. However, you do have the right to ask us to stop sending you marketing communications. If you would like to stop receiving these, please email: [email protected] to update your preferences.

Personal information submitted to us via our websites will be used for the purposes specified in this privacy policy or in relevant parts of the websites.

We may use your personal information to:

  • Administer the website
  • Improve your browsing experience by personalising the website;
  • Enable your use of the services available on the website;
  • Supply to you services purchased via the website;
  • Send statements and invoices to you, and collect payments from you.

Sharing your information

We may share your information with selected third parties including:

  • Event venues, attendees, speakers, sponsors and organisers contracted by Bathroom Manufacturers Association
  • Online service providers such as event booking systems, marketing systems and survey tools
  • The Bathroom Manufacturers payroll and benefits providers (internal staff only)

We may also share your personal information to third parties if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect our rights, property, or safety of our customers or others. The Association does not sell third party information.

Our legal basis for collecting, holding and using your information

Data protection law sets the lawful legal bases (or ‘conditions’) which allow us to collect, hold and use your personal information. For the Bathroom Manufacturers Association, these are:

  • For the purposes of our own legitimate interests. We believe that we have a legitimate interest in being able to provide our services to our member organisations and to represent our members and the interests of businesses in the UK. As set out in this notice, this sometimes requires us to collect and use personal information about individuals. We only use this legal basis where these interests are not overridden by your interests and fundamental rights or and freedoms.
  • Where we have entered into a contract with you. In these circumstances, we may need to process your personal information in order to fulfil the contract. For example, this may apply if you book to attend one of our events.
  • Where we are under a legal obligation to process personal information. For instance, we are required to collect certain information in accordance with our obligations under equalities legislation.
  • Sometimes, we will ask you for your agreement to process your personal information. This is particularly the case when we wish to collect or use any special categories of personal information.
  • These special categories are considered particularly sensitive and so we will only collect and use this information where you have given us your explicit consent or where we consider it necessary to do so. For example, you may choose to tell us about your health condition before attending one of our events, or your political opinions as part of a campaign. We will only use this information for a particular event or campaign and not for any other purposes.

Security and storage of your personal information

The Bathroom Manufacturers Association will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

We will generally keep personal information about you no longer than is needed for us to carry out the functions described in this notice. For example:

  • Personal information that we collect relating to our events may be retained (such as attendance records) where it is in our legitimate interests to do so. (e.g. Promote following year’s event unless opted out to receive information on events)
  • We will keep personal information held as part of our membership records (including Associates) for the duration of that organisation’s membership. Once the membership is terminated, we will delete the majority of records and only retain the minimum information necessary to deal with any future issues.
  • We will keep the personal data connected to your job application (including any interview records) for 6 months from the date of their creation or receipt from you. If your application is successful and you become a member of staff we will provide you with a copy of the Employees handbook, which outlines all Association policies.

Your rights

You have the right to request from us access to your own personal information.

You also have the right to ask us not to process your personal data for direct marketing purposes.

You can exercise this right by contacting [email protected].

From 25 May 2018, you have additional rights to request from us:

  • The right to be informed
  • The right of access
  • That any inaccurate information we hold about you is corrected and confirmed
  • That your information is erased
  • That we stop using your personal information for certain purposes
  • That your information is provided to you in a portable format
  • The right to object
  • That decision about you are not made by wholly automated means

Many of the rights listed above are limited to certain defined circumstances and we may not be able to comply with your request. We will tell you if this is the case.

If you choose to make a request to us, we will aim to respond to you within one month. We will not charge a fee for dealing with your request.


By registering on the site at and its associated Sites or providing us with your personal information, you are consenting to the collection, storage and processing of your personal information by us in the manner set out in this policy.

In general, we gather information about all of our users collectively, such as which area you visit most frequently and what services you access the most. To protect your privacy, we use this information anonymously and aggregated with other users’ information. The information collected helps us determine what features and services are of most benefit to you in order to create the best possible service for you.

Privacy Policy Changes

We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page to ensure you are happy with any changes.

Third-Party Amend

The Website contains links to other websites. We are not responsible for the Privacy Policies or practices of third party websites.

Updating Information

Please let us know if the personal information which we hold about you needs to be correct or updated.


If you have any grievances please lodge them with the Association CEO, who will address them as quickly as possible.