Join the Bathroom Association and gain access to market intelligence, technical expertise, industry influence and valuable connections across the bathroom sector.
Whether you’re a manufacturer, merchant, distributor, retailer, supplier or service provider, membership helps your business make better decisions, stay ahead of change and play a role in shaping the future of the industry.
Behind every bathroom is a vast and often disconnected network of people, products, expertise and businesses. Our role is to end that fragmentation by creating one powerful community for the industry, a place where insight is shared, influence is amplified, and meaningful change happens.
Our vision
A world where bathrooms are better for people and planet.
Our purpose is built around three simple but powerful words: Insight. Influence. Impact.
Insight
Members gain access to intelligence that helps them understand the market, make better decisions and identify opportunities for growth.
Through the Bathroom Association’s Market Index, Insights Magazine, and a wider programme of member briefings, we provide exclusive market knowledge, sector intelligence, forecasts, and analysis that help businesses move from ‘gut feel’ to informed decision-making.
Influence
The Bathroom Association is the trusted voice of the bathroom industry.
From Westminster to Brussels and beyond, we represent members’ interests with government, regulators, standards bodies and key industry stakeholders. We help shape the regulations, standards and policies that affect the sector, ensuring the bathroom industry is heard where it matters most.
Impact
We turn collective industry ambition into real-world change.
Whether advocating for improved water efficiency, supporting higher standards, championing sustainability, or helping to grow the market for better bathrooms, the Association gives members a platform to influence the sector’s future and contribute to lasting progress.
Why join?
Membership gives your business access to expertise, intelligence, influence, and connections that would be difficult to achieve on your own.
As a member, you become part of a respected industry body working to support commercial success, improve standards, reduce regulatory risk and champion the value of bathrooms in people’s lives.
Market Intelligence
The Bathroom Association’s Market Index is the sector’s only source of verified bathroom market data.
It helps members move from assumption to evidence by providing monthly reports that reveal trends by sector, category, volume and value. Members can benchmark industry performance, compare their business against the wider UK bathroom sector and identify opportunities for growth.
All sales data is processed independently by a trusted third party, ensuring complete confidentiality and protecting commercially sensitive information.
The Market Index helps members:
- Understand real-time market performance
- Track sector, category, volume and value trends
- Benchmark against the wider UK bathroom market
- Identify growth opportunities
- Optimise sales channels
- Make better-informed strategic decisions
Read more about our Market Index here.
Technical Expertise
The regulatory and standards landscape is becoming increasingly complex. Membership gives you access to expert Technical Guidance that helps your business stay compliant, manage risk and prepare for change.
When you join the Association, you gain the support of a Technical Director connected to the global stakeholders, standards bodies and regulators shaping the future of the industry.
We help members understand what is coming, what it means, and what action they need to take.
Our technical support includes:
- Horizon scanning of UK and EU regulatory developments
- Early warnings on legislative and standards changes
- Practical guidance on water fittings regulations and certification requirements
- Support with product certification, including WRAS, NSF, KIWA and ANSI
- Technical bulletins that translate complex issues into clear, actionable guidance
- Representation on standards committees including CEN, CENELEC and BSI
- Engagement with government departments and regulators including DEFRA, MHCLG and DWI
We handle the technical complexity so members can focus on innovation, growth and serving their customers.
You can read more about the benefits of our Technical Expertise here.
Industry Influence
Many of the biggest challenges facing the bathroom industry cannot be solved by individual businesses acting alone.
Through the Bathroom Association, members have a collective voice on the issues that matter, from water efficiency and product compliance to sustainability, standards, extended producer responsibility for packaging and mandatory water labelling, among many other topics affecting our sector.
We work to ensure policies are fair, workable and informed by the realities of the market. By joining, your business helps shape the industry’s response and contributes to better outcomes for the sector as a whole.
Industry Connections
Membership connects you with businesses and professionals from across the bathroom supply chain.
The Association brings together manufacturers, merchants, distributors, retailers, suppliers and partners to share knowledge, build relationships and address common challenges. It is a forum for collaboration, leadership and progress across the sector.
Membership options
We offer membership options for businesses across the bathroom industry.
Full membership
Full membership is open to businesses operating in the bathroom sector for the United Kingdom market, including manufacturers and organisations across the wider bathroom supply chain. You don’t need to make products in the UK, but you do need a UK entity and staffing levels to properly service the market.
Full members have access to the full range of Association benefits, including the Market Index and technical expertise, as well as opportunities to participate in Association activity, policy work, industry groups and member meetings.
All members are expected to subscribe to the Association’s standards, values and Code of Ethics and our Articles of Association.
Affiliate membership
Affiliate membership is open to businesses and organisations with an interest in the bathroom sector that do not meet the criteria for full membership.
This may include service providers, trade media, specialist suppliers, consultants and other organisations connected to the industry.
Affiliate members receive many of the benefits of membership and are part of the Association’s wider community. However, certain benefits, meetings, and voting rights are reserved for full members, and affiliate members do not have access to the Market Index or the Association’s full technical support services.
Join us
The bathroom industry is changing. Regulation is increasing, consumer expectations are evolving, sustainability is reshaping the market, and businesses need clearer insight and stronger representation than ever before.
By joining the Bathroom Association, you become part of a united industry voice with the intelligence, influence and ambition to shape what comes next.
Join us and help create a world where bathrooms are better for people and planet.