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Record-breaking year for manufacturers despite challenges

Bathroom manufacturers have achieved record-breaking sales in 2021. Consolidated figures of Bathroom Manufacturers Association (BMA) members show annual sales reached nearly £1.2 billion last year, well up on both 2020 and 2019. Industry leaders say this reflects strong demand despite a challenging business climate.

BMA members cover an estimated 80% of the market by value, and the association membership roster has grown during the pandemic, with 20% more members and affiliates compared with 2019.

BMA Chief Executive, Tom Reynolds, said: “Initially the pandemic forced sales to plummet as the economy shutdown. There was a great level of uncertainty with some predictions looking grim for in terms of consumer spending on home improvement. However, that gloom has proved unfounded with unprecedent interest in bathroom refurbishment since late 2020.

“The bounce back has continued through the whole of 2021, with total sales exceeding £1.18 billion, 4% up on pre-pandemic levels. This shows the resilience of companies in our industry. However, the full story includes immense challenges due to supply chain problems, materials and labour inflation, and limited availability of installers. Our growth could have been even greater without these brakes on our collective performance.”

The Bathroom Manufacturers Association collects monthly turnover statistics from its members through its independent accountants. The consolidated statistics are an important indicator of how the market is performing and is highly valued by members.

BMA President and Business Director at Ideal Standard, John Robinson, said: “The BMA is constantly pushing and supporting the industry to make positive changes and develop the market.

“Clearly, like every section of the national and international business community, we are trading through challenging conditions.

“As we respond to the climate crisis and play our part in making homes in the UK more sustainable, there are interesting times ahead.

“I know I speak on behalf of the membership when I say that it has never been more imperative for a strong and impactful voice representing the industry.”

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