News & Views


The New Year is traditionally a time for making resolutions, a new start and focus. Despite the challenges that we face in 2021, I am confident that this year will bring positive outcomes for the UWL and our commitment to promote Water Efficiency across Europe.

The government has renewed its commitment to a greener future with the appointment of Alok Sharma as full-time President of the COP26 climate change summit, to be held in Glasgow this year.  He said, “The biggest challenge of our time is climate change and we need to work together to deliver a cleaner, greener world. “
In order to build on this and to help us meet our objectives in 2021 we are launching a new marketing campaign across the UK and Europe to promote the Unified Water Label and increase market representation.

The campaign entitled ‘PLUG’ is based around a slogan of #dontforgettheplug and includes key messages to promote the benefits of supporting the Unified Water Label – as seen here:

Promote the benefits of reducing water wastage
Link water, energy and carbon issues
Understand how much water is used
Gain from commercial advantage

The campaign is based around a comprehensive communication plan that will begin this month (January) in the UK and be rolled out via National Associations and partners across the EU later in the year.

The campaign will highlight that there is no single solution to creating change and driving forward the water efficiency agenda.  It will demonstrate that the Unified Water Label plays a pivotal role in educating, and is part of a collaboration of working together with all sectors of the industry.

We have a unique opportunity to come together and take advantage of an increased awareness of the green agenda, and a drive by governments to support carbon reduction programmes, to aid economic recovery.

Marketing collateral is available for anyone that wishes to support the campaign, email [email protected]  for more information.

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