News & Views


A poll commissioned by The Bathroom Manufacturers Association has revealed that three-quarters of British adults try to use water wisely whenever they can, with 75% of respondents recognising the importance of individual responsibility in saving water.

The Opinium survey was based on a nationally representative group of over 2000 people between14th-17th July.

Whilst the poll revealed that around half of those surveyed would like to improve their household water efficiency (55%), and state it influences their purchasing decision (51%), there is a lack of information available to help them make informed choices.  The survey reported that four in ten adults are not sure how to improve the water efficiency in their home (41%) and three in ten (28%) don’t know how much water they use daily.

It is frustrating, as the products are available from manufacturers and many choose to display the Unified Water Label which provides the information consumers seek.  Clearly retailers and installers are missing an opportunity to change consumer behaviour and support them in providing information about water and energy usage of bathroom products.

The bathroom industry has to take responsibility for this issue, as with the absence of any incentives from government, it is up to us to promote the environmental benefit of our products.

The Unified Water Label is a simple, honest, credible label, developed by industry experts who understand products and how they work as part of a system.

I would urge more retailers and installers to actively seek out products that carry the UWL and market the environmental benefits to their customers.

Information on the UWL can be found here.

This guest blog was written by Yvonne Orgill, MD at Unified Water Label

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