News & Views


The Bathroom Manufacturers Association is continuing dialogue with DEFRA as details of the mandatory water efficiency label emerge.  

Government announced plans for a mandatory label in July this year, as part of its 25-Year Environment Plan target to reduce personal water consumption to 110 litres per day by 2050. 

Environment Secretary George Eustice said the label is being introduced to ‘inform consumers and encourage the purchase of more water efficient products for both domestic and business use.’  

At a BMA Sustainability Forum, held this week, members heard how DEFRA views water efficiency labelling as part of a suite of measures to combine in delivering increased water efficiency.  

It is not the only tool to achieving sustainable water futures but is a ‘highly anticipated one’. 

DEFRA official, Kimberley Alden-Parsons, said consultation on labelling will be undertaken in 2022, and they expect to deliver the legislation for the label by 2024. 

It will be a joint consultation between DEFRA and BEIS as it will have great impact on the ability to achieve carbon neutral targets. 

A road map will also consider which parts of the building regulations, particularly part G, and possibly part H need to be reviewed.  

Responding to these updates, BMA Chief Executive, Tom Reynolds, said: “We are in continued dialogue with DEFRA on these matters, and it is encouraging to see the channels of communication are open.  

“In the months and years ahead, we want to give detailed feedback to guide and shape the outcome of this process.  

“Water efficiency labelling is already embraced by the sector, under a voluntary scheme which has been in existence for many years, the Unified Water Label.  

“It is tried and tested, and already backed by industry, providing an efficient and effective way for Government to ensure consumers are fully informed, and avoiding the confusion of double labelling.   

“We are committed to working with Government on progressing the plans for the mandatory UK requirement.” 

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