News & Views


It is fitting that as the U.S. announces that it aims to cut greenhouse gas emissions in half by 2030 as part of its new commitment to the Paris climate agreement,  representatives from the bathroom industry have come together to discuss why Water Matters.

The first Water Matters virtual conference, hosted by the Unified Water Label brought together representatives from different sectors to explore how the bathroom industry can work together, to better inform customers about using water efficiently.

It was attended by an international audience of over 150 delegates representing manufacturers, associations, retailers, distributors and media from Europe as well as further afield from Australia and the USA.

The conference included a mix of panel discussions and presentations with a keynote speaker, which kept the audience fully engaged, with most attending for the full ninety minutes.

It was clear from the presentations and the questions asked that there is widespread support for the Unified Water Label and the need to promote the benefits of using water wisely.  The results from a quick poll taken during the event showed that 74% of those that responded believed that a bathroom products efficiency is important in the decision making process of consumers, and there was overwhelming support for the view that there is a collective responsibility to drive forward change in consumer behaviour in order to reduce water wastage.

The guest speaker Ben Keene concluded the conference with a passionate look at how we can all work together to put water back at the centre of life. He asked the bathroom industry to come together and be creative in meeting this challenge.  He suggested that it is necessary to be bold in order to help people understand the impact of their water consumption, and nudge them towards positive behaviour change.

Our #dontforgettheplug marketing campaign is also addressing this message. Currently being rolled out across the UK and Europe, it highlights key messages to promote the benefits of supporting the Unified Water Label.

Those interested in finding out how they can become involved by supporting the UWLA or joining our campaign can find out more here.

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