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Feefo offers BMA members access to customer confidence

Feefo, the world’s largest verified reviews provider, is proud to have joined the Bathroom Manufacturers Association as an affiliate member, offering members an opportunity to ramp up customer confidence.

We recognise that trust is the foundation of interactions with customers. In fact, trusted companies outperform their peers fourfold in total market value. But 30% of people say rising costs are impacting their confidence in brands, with one in five admitting their loyalty has declined. Feefo will help BMA members win and retain people’s trust against the backdrop of economic headwinds.

As the world’s largest verified reviews provider, Feefo empowers businesses to collect and display feedback. By doing this, brands can prove they deliver on customer expectations – building trust with prospective buyers and encouraging them to make a purchase. Importantly, Feefo only invites genuine customers to leave a review so people can trust what they read.

The power of reviews extends beyond building trust. With a platform like Feefo, BMA members can create a space for people to spread the word about their appliances and services. This is known as brand advocacy, and it can create a ripple effect to turn more prospects into paying customers. In the words of Kerry Leighton-Bailey, CMO at Feefo: “Your current customers have the power to become your closest ally in the constant battle to attract new business. They know your product, they have experienced your brand, and when given the opportunity, they choose to share this experience with others.”

The introduction of Feefo to the BMA marks a fantastic opportunity for members to build trust and expand their reach. All members who decide to collect reviews with Feefo will receive 10% off the standard rate and 13 months for the price of 12. The BMA will also be working with Feefo to develop a host of educational programmes for members so they can connect with more customers and build a strong reputation.

If you would like to learn more about Feefo and start collecting verified feedback, you can contact us here.

Read our Power of Advocacy report here.

Guest blog provided by #MemberMonday Feefo

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