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BMA to host panel discussions at kbb Birmingham 2024

There are a few weeks until kbb Birmingham 2024 opens its doors, and the Bathroom Manufacturers Association (BMA) will be hosting a series of panel discussions at the event

Taking place at the NEC from March 3-6, the BMA series of panel discussions will be held at stand E75 and hosted by the chief executive of the BMA, Tom Reynolds.

The talks cover a range of critical topics, including health and wellbeing, 2024 trends, innovation and design. In addition, the BMA will unveil the findings from its latest research delving into what happens ‘Behind the Bathroom Door’ and launch its thirty-under-thirty awards to celebrate rising talent in the industry.

With some 320 exhibitors showcasing the latest products in the kitchens, bedrooms, and bathrooms sector, visitors will have the opportunity to see a huge range of exciting innovations, product designs and new trends.

The full BMA panel discussion schedule can be found on the kbb Birmingham website and is included here.

Seminar 1: Health and Wellbeing

How can better bathrooms lead to better health and well-being?

Time: March 4th, 10.30-12.00pm

Chair: Tom Reynolds, CEO, BMA


Kevin Wellman, Chief Executive Officer, CIPHE

Natalie Paley, Sales & Marketing Director, Sycamore LED

Nicola Friel, Showroom Manager, VitrA

Seminar 2: Trends

What are the emerging bathroom trends in 2024?

Time: March 4th, 14.00-15.30pm

Chair: Tom Reynolds, CEO, BMA


Hayley Robson, Creative Director, Day True

Nigel Palmer, Marketing Communications EMEAA, House of Rohl

Sofia Charalambous, co-founder, Origins Living

Seminar 3: Innovation

What innovations are coming forward for the bathroom?

Time: March 5th, 10.30-12.00pm

Chair: Tom Reynolds, CEO, BMA


Morten Warren, CEO, Zuma

Peter Davis, Product and Marketing Director, Geberit

Monty Ravenscroft, founder and inventor, Hidealoo

Alex Hyslop, Associate Marketing Director, Kohler Mira

Seminar 4: Design

What makes an award-winning bathroom design?

Time: March 5th, 14.00-15.30pm

Chair: Tom Reynolds, CEO, BMA


Andrew Davies, Managing Editor, kbbreview

Gurnaam Sharma, Senior Designer, Ripples, Solihull

Angelika Kotarska – Angelic Bathrooms

Monty Ravenscroft, founder and inventor, Hidealoo

Seminar 5

R-TECH Materials: The importance of testing for approvals and product design.

Ben Capewell and Dave Mumford of R-TECH Materials will discuss this critical aspect of the approvals process.

Wed, 6 March, 10.30- 11.00

Presentation 1

Behind the Bathroom Door research

Wed, 6 March, 11.00-11:30

Jane Blakeborough, BMA Research Manager, provides an overview of the latest household behavioural research, investigating bathroom habits and routines, particularly in relation to water usage.

Presentation 2


Wed, 6 March, 11.30-12.00

Tom Reynolds, Chief Executive, BMA explains the thirty-under-thirty inaugural awards for BMA members, designed to recognise and celebrate the outstanding achievements of young professionals within the UK’s thriving bathroom manufacturing sector.


Please join us for any of the talks at Stand E75, and don’t forget to register for your free ticket!

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