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BMA DEBATES ENDING PRINTED BROCHURES

Bathroom Manufacturers Association members will debate whether the industry should stop producing brochures as part of a sustainability drive. The discussion will form part of the association’s second Sustainability Forum on 1st October being held online.

At present many bathroom manufacturers print and distribute thousands of brochures to showcase products to prospective customers. In recent years, several sectors including tourism and automotive have moved towards a phase-out of printed brochures in favour of other approaches. Now BMA is raising the question as to whether the bathroom industry should do the same.

Tom Reynolds, Chief Executive of the Bathroom Manufacturers Association explained that no conclusions had been reached:

“An end to brochures would undoubtedly achieve some environmental benefits. However, we know many consumers like to flick through a brochure or assemble mood boards in the buying process. So this is a difficult issue, but we’re not shying away from the debate. It’s not about telling manufacturers what to do one way or another, but about having a lively debate to challenge all our thinking.”

Other sessions at the Forum will cover water efficiency policy, waste reduction, demonstrating carbon credentials and the bathrooms of the future. Readers can book their place on the BMA website: https://bathroom-association.org.uk/sustainability-forum/

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