As part of Member Monday, we’re dissident – a bold, social-first creative agency – and we’re sharing our insights on podcast production and why it’s the game-changer your bathroom brand needs.
The bathroom industry has stories to tell. Real stories. Stories about innovation, sustainability, design evolution, and the entrepreneurs who are reshaping how we think about our most private spaces.
But here’s the thing – your customers aren’t finding these stories in your product catalogs or corporate brochures. They’re looking for authentic conversations, behind-the-scenes insights, and genuine expertise they can trust.
That’s where podcast production comes in.
At dissident, we’ve seen firsthand how the right podcast can transform a brand from just another supplier into a trusted industry voice. Whether you’re discussing the future of smart bathroom technology or interviewing the architect behind the latest luxury hotel bathroom design, you’re not just marketing – you’re educating, inspiring, and building genuine relationships with your audience.
But here’s what might surprise you: Your podcast doesn’t have to be about bathrooms at all. It needs to be about what matters to your audience. Think about who’s buying your products and what they care about beyond your industry.
Consider these podcast concepts that indirectly connect to bathroom brands: The Rituals We Keep (exploring daily self-care routines), Reset (conversations about mental health and the power of quiet moments), Design in the Details (how thoughtful design impacts everyday life), or Sanctuaries (the places and routines that make people feel safe and at peace).
These aren’t bathroom podcasts – they’re lifestyle podcasts that happen to align perfectly with the values and interests of people who care about creating beautiful, functional personal spaces.
The numbers don’t lie: Podcast listeners are more engaged, more loyal, and more likely to take action than consumers of almost any other media format. They’re literally choosing to spend 20-60 minutes of their time listening to what you have to say. That’s not attention you can buy – it’s trust you have to earn.
But here’s what separates a good podcast from white noise: strategy, consistency, and production quality that doesn’t make people reach for the skip button.
We can help you with full podcast production, from concept through to publishing. Because launching a podcast isn’t just about hitting record – it’s about creating content that serves your business goals while delivering genuine value to your listeners.
Whilst your competitors still haven’t embraced this marketing form, you could be the voice your audience turns to for insights, inspiration, and the conversations that actually matter to them.
Ready to turn your expertise into your most powerful marketing tool?
About dissident: We’re the creative agency that challenges the ordinary. Specialising in photography, videography, social media management, and podcast production, we help brands cut through the noise with content that actually matters.
Contact dissident to discuss how podcast production can amplify your brand’s voice in 2025/26.