At MRA Research, we are proud to be one of the longest-running specialist B2B market research agencies, dedicated to the built environment. Our expertise spans key sectors including bathrooms, kitchens, plumbing, and construction.
Whether you need to measure customer satisfaction and improve their experience, benchmark your brand health, fine-tune your marketing strategies, or gain a deeper understanding of your market, our bespoke research services provide actionable insights that drive results.
Understanding your customers: the key to growth
Knowing your customers and the market you operate in is essential for long-term success.
Customer satisfaction research must go beyond simple data collection. Yes, you’ll want to measure Net Promoter Score (NPS), for example, but the key is understanding how you can improve customer experience. The effect is that you can make tangible business improvements, and NPS will rise as a result.
By listening to your customers, you can identify gaps in your service, product range, refine your messaging, and adapt to evolving market demands. Informed decisions enable you to innovate with confidence, positioning your brand as a leader in a competitive, and challenging, market.
Cutting research and marketing budgets in a difficult market – yes or no?
Challenging market conditions often bring budget cuts, but reducing investment in research can be a costly mistake. During uncertain times, market insights are more valuable than ever. Companies that prioritise research are better equipped to anticipate changes, stay relevant, and capitalise on emerging opportunities.
Without a clear understanding of shifting customer needs and industry trends, businesses risk falling behind competitors who remain in-line or ahead of the market. Market research helps you navigate these complexities, enabling smarter strategies that support sustainable growth.
Investing in research isn’t just about weathering the storm. It’s about positioning your business to thrive. At MRA Research, we partner with bathroom manufacturers to deliver insights that keep you ahead of the curve.
Ready to deepen customer understanding, enhance your marketing effectiveness, and future-proof your business? We’re here to help.