About the Speaker
Anthony Tattum is Chief Marketing Officer at Leopard Co, an independent marketing agency that blends behavioural science, creative strategy and cutting-edge AI to drive better marketing results. With nearly 30 years of industry experience, Anthony has worked across multiple sectors to help brands make smarter decisions, connect with audiences more meaningfully, and deliver campaigns that work. He’s passionate about combining deep marketing know-how with new technologies and consumer insight – turning complexity into clear, commercially focused ideas that improve ROI and brand relevance.
Session Synopsis
The marketing landscape is changing fast – and standing out in a crowded market means working smarter, not just harder. In this fast-paced session, Anthony Tattum explores how AI tools and behavioural science can help bathroom brands turn on the tap to smarter, more effective marketing.
He’ll share how to apply the principles of R.E.D. marketing – making campaigns more Relevant, Emotional and Distinctive – while using AI to optimise content, targeting and creative development. Expect practical examples, fresh thinking and real-world insights tailored to the BMA.
If you’re a brand manager or marketer looking to cut through the noise, connect more deeply with customers and deliver marketing that works – this session is for you.