News & Views


The Bathroom Manufacturers Association is pressing Government, merchants and the public to take action to drive down water consumption.  

Three years on from the launch of the national 25 year Environment Plan, there are changes to be made to realise the ambition of ‘clean and plentiful water and a cleaner, greener country for all’. 

BMA Chief Executive, Tom Reynolds, said: “Government has released a progress report, and it’s clear we are heading in the right direction, with consumption down to 141 litres per person per day in terms of domestic water use. But there’s still a long way to go if we’re to avoid routine water shortages in the years to come.  

“Reducing the energy and water demand of our 27 million homes is crucial to achieving our national environmental goals.” 

Firstly, BMA is highlighting how consumers can reduce water waste by checking their toilets for leaks, it is a simple way to a make a big difference. Our dedicated webpage gives clear guidance on what to look for.   

Secondly, retailers and merchants can do their bit by displaying information on the Unified Water Label in a prominent place, to give consumers the information on the best water efficient products to buy.   

Thirdly, Government has a big role to play in addressing water efficiency in the country’s 27 million homes. To do this, schemes to incentivise the installation of the most water efficient products should be created and the National Retrofit Strategy produced by the Construction Leadership Council should be adopted.

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