The BMA is pleased to announce that BigCommerce (Nasdaq: BIGC), a global leader in open SaaS and composable ecommerce solutions, has joined the association as an affiliate member.
As a cutting-edge platform empowering brands and retailers of all sizes to grow their businesses online, BigCommerce delivers enterprise-grade functionality with simplicity and ease of use. With a client base spanning over 150 countries and including major names such as Harvey Nichols, MKM Building Supplies, and Uplift Desk, BigCommerce is poised to bring valuable insight and innovation to the bathroom manufacturing sector.
A welcome from the BMA
Tom Reynolds, Chief Executive of the BMA, welcomed the new partnership:
“We’re delighted to welcome BigCommerce as an affiliate member of the BMA. Their deep expertise in ecommerce technology and omnichannel retailing will be a real asset to our members as they seek to meet the demands of the modern customer. BigCommerce’s approach to creating seamless, engaging experiences across digital and physical retail aligns perfectly with the ambitions of our sector, where ecommerce is playing an increasingly vital role in driving growth and improving customer experience.”
BigCommerce’s perspective
BigCommerce shared their excitement at joining the BMA community and their vision for the collaboration:
“Joining the BMA is an exciting opportunity for us to connect with industry-leading bathroom manufacturers and support their ecommerce journeys. As customer expectations continue to evolve, manufacturers need to be able to meet buyers wherever they are — whether online, in showrooms, or across emerging digital channels. We look forward to helping BMA members harness the power of composable commerce to build future-proof, scalable solutions that foster stronger customer engagement and sustainable business growth.”
The growing importance of ecommerce in bathroom retail
The bathroom industry is experiencing a digital transformation as consumers increasingly engage with brands across multiple touchpoints—from websites and marketplaces to social media and AI-driven platforms. In a competitive marketplace, a strong ecommerce presence allows bathroom manufacturers to showcase their products effectively, personalise the customer journey, and integrate in-store experiences with digital tools.
By joining the BMA, BigCommerce offers manufacturers new opportunities to innovate, expand their digital footprint, and create more fluid and compelling buyer experiences, both online and offline.