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BigCommerce and Bristan Group announced as Gold Sponsors for Connect Conference 2025

BigCommerce and Bristan Group will serve as Gold Sponsors for the Bathroom Association’s Connect Conference 2025, taking place on September 16–17 at the Grand Hotel in Birmingham.

Set against the theme “Connecting the Dots,” this year’s conference will focus on building stronger links across the bathroom industry — from manufacturers and suppliers to merchants and digital partners. As the sector continues to face fast-paced change, the need for unified strategies and shared innovation is more critical than ever.

BigCommerce, a leading open SaaS and composable ecommerce platform that empowers brands and retailers of all sizes to build, innovate and grow their businesses online. Their flexible, future-focused technology enables bathroom manufacturers and suppliers to better engage customers, streamline operations, and accelerate growth in a competitive digital landscape.

Bristan, one of the UK’s most trusted names in bathroom products, brings decades of experience in delivering taps, showers, and accessories to homes and commercial settings nationwide. Known for their focus on quality, service, and innovation, Bristan continues to play a leading role in shaping the future of bathroom solutions.

Tom Reynolds, Chief Executive of the Bathroom Association, welcomed both sponsors:

“We’re delighted to have BigCommerce and Bristan Group on board as Gold Sponsors for Connect Conference 2025. Each company represents a key part of the industry’s evolution — one in digital transformation and the other in bathroom product excellence. Their support for the conference reflects a shared commitment to driving progress and creating meaningful connections that help our industry move forward together.”

Lance Owide, Vice President of B2B at BigCommerce, commented:

“BigCommerce is proud to sponsor the Connect Conference 2025. As bathroom brands embrace digital growth, we’re committed to providing the tools and support needed to build flexible, scalable, and customer-centric online experiences. This conference is the ideal place to exchange ideas and drive innovation across the supply chain.”

Adam May, Chief Commercial Officer at Bristan Group, added:

“We’re delighted to support this year’s conference as a Gold Sponsor. At Bristan Group, we wholeheartedly believe in collaboration, whether with our customers, partners, or wider industry. As a market leader, the Connect Conference 2025 offers an opportunity to share insight, explore emerging trends, and strengthen partnerships.’’

With keynote speakers Alex Depledge and Anna Leach and expert panels including ‘The Big Debate,’ the Connect Conference 2025 is set to be one of the most important events in the bathroom industry calendar, providing space for reflection, dialogue, and direction.

With so much enthusiasm for the conference, spaces fill up quickly. Don’t miss your chance to be part of this extraordinary event. Please reserve your place now and join us in Birmingham this September to Connect the Dots and drive the future of our industry.

For programme details and registration, visit the official Bathroom Association conference website.

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