The Bathroom Association confirms that it has strengthened its longstanding strategic alliance with the British Institute of Fitted Interiors Specialists (BIFIS), cementing both organisations’ intentions to collaboratively promote standards, professionalism, and advocacy, and to support growth across the fitted interiors and bathroom sectors.

The refreshed agreement provides a formal framework for collaboration between the two organisations in areas of common strategic interest, including industry leadership, standards, skills, consumer confidence, policy engagement, stakeholder collaboration and the promotion of best practice, and builds upon an existing foundation between the two organisations spanning 20 years.

The organisations will also seek to raise awareness of the value of quality bathroom design, supply, and installation, while encouraging collaboration that enhances trust, innovation, and sustainability across the market.

Daphne Doody-Green, CEO at the Bathroom Association, said:

“This agreement marks an important step in strengthening collaboration across the bathroom and fitted interiors sectors. By working more closely with the BIFIS, we can support higher standards, promote professional competence and speak with a stronger collective voice on the issues that matter to our members and the wider industry.

“Quality bathroom design, supply and installation are central to consumer confidence and long-term market growth. This alliance gives both organisations a clear framework to share insight, align activity where appropriate and support best practice across the sector.”

Damian Walters, CEO at BIFIS said:

“We have enjoyed a healthy and longstanding relationship with the Bathroom Association over two decades, which has already included significant collaboration on key initiatives, both here in the UK and overseas. This week’s formalisation of our relationship refreshes the alliance, providing clear opportunities to further collaborate on matters of shared interest.

“Our renewed commitment to working in collaboration with reputable associations is not only part of our institute constitution, but on a more practical level, is simply a sensible move. Associations miss opportunities if they choose to work in isolation and that has a negative effect on their ability to influence broader matters – working together makes a difference and our relationship with the Bathroom Association should be a shining example of how combined efforts and a shared vision can culminate in a unified and powerful force”.