Shaping the Future of B2B Commerce

As B2B ecommerce accelerates, staying competitive demands more than technology—it requires community, collaboration, and shared expertise. That’s exactly what B2Beach 2025, hosted by BigCommerce delivered.

With summer sun blazing and a beach-themed backdrop, over 150 leaders from across the B2B ecosystem gathered to share ideas, solve challenges, and explore what’s next in digital commerce. This third annual event, proudly sponsored by PayPal, Patchworks, and ShipperHQ, proved why B2Beach has become a highlight of the B2B calendar.

Bringing the Ecosystem Together

Attendees included BigCommerce customers, technology partners and industry experts, creating a dynamic environment for learning and networking. The relaxed atmosphere encouraged open dialogue, with plenty of opportunities to exchange ideas and discover practical strategies. 

Key Takeaways for B2B Leaders

The agenda featured impactful keynotes, expert panels, and hands-on roundtables designed to tackle the biggest challenges and opportunities facing by B2B ecommerce businesses today. Some of the key learnings included:

• How AI is shaping the future of B2B: BigCommerce Global B2B GM, Lance Owide, led a session unpacking how generative AI is already changing B2B buying behaviours, and how businesses can prepare.
• Simplifying complex tech stacks: A panel of B2B leaders shared lessons learned from replatforming and integrating key tools, helping attendees think through how to streamline their own operations.
• Solving everyday ecommerce challenges: In smaller ‘Lunch & Learn’ roundtables, attendees discussed real business problems, from managing large product catalogues to custom pricing models, and swapped practical solutions with peers.

The result was a dynamic, collaborative event that left attendees energised and inspired about what’s next for B2B, and with concrete strategies they could apply to their own organisations.

What the Community Said

The impact of B2Beach 2025 was clear not just in the content, but in the conversations it sparked. Here’s what a few attendees had to say about the day:

“This is the only event in the industry right now that brought B2B focus on the agenda, partners and real stories that focus on B2B. This is exactly what we needed to help us with our discovery.” – B2Beach attendee

“This is one of the events I look forward to every year.” – B2Beach attendee

Keeping the Momentum Going

B2Beach 2025 wasn’t just about inspiration—it delivered concrete value. From exploring AI to simplifying operations, the event gave attendees tools to drive meaningful change in their businesses.

For those who couldn’t attend, or want to dive deeper, BigCommerce has published a full recap, complete with session highlights and additional resources. Read now.