Launching at London’s Business Design Centre from 15-17 September 2027, KBX will unite leading kitchen and bathroom brands with the architects, interior designers, developers, specifiers, and industry decision-makers shaping the future of luxury interiors. More than an exhibition, KBX is a curated experience designed to inspire, connect, and create meaningful business opportunities across the premium kitchen and bathroom sectors.
KBX, created by the teams behind leading kitchen and bathroom industry publication designerati and award-winning live event organiser The Assembly, introduces a fresh approach to the traditional trade show. Combining a carefully curated, design-led event with a 12-month programme of strategic brand marketing, editorial content and targeted audience engagement, KBX aims to redefine how the industry connects, collaborates, and does business.
Founding brand partners already confirmed include Blanco, Haier, SONAS Bathrooms, The 1810 Company, SCHOCK, Roman Showers, Miele, Rotpunkt, Schueller, next125, Kitchenex and Quooker, joined by designerati, KBBFocus, InstallerInsight, BIFIS, Bathroom Association, The KBSA, British Institute of Fitted Interiors Specialists, ACID, Diary of a Tile Addict and SBID.
Under the principles “Design. Specify. Connect.”, KBX will combine product discovery with a programme of live content, immersive design features and opportunities for brands to build relationships with the professionals shaping residential, hospitality and commercial projects.
Beyond the show floor
KBX will feature a series of dedicated spaces and content programmes designed around kitchen and bathroom specification.
The Kitchen of Tomorrow in partnership with Quooker: An immersive installation showcasing emerging technologies, robotics, intelligent appliances and innovative materials shaping the kitchens of the future.
KBX Wellness: A dedicated showcase of innovative bathroom products, sensory experiences and technologies designed to enhance wellbeing and relaxation.
KBX Stage: A dynamic programme of expert discussions, keynote presentations and interviews exploring the ideas and challenges shaping the industry.
FutureKitchen Conference in partnership with Quooker: A research-led conference bringing together industry experts to challenge conventional thinking and explore the future of kitchen design, specification and living.
X-Over Bar: A striking networking destination where futuristic design meets raw, natural materials, encouraging connections, conversations and longer dwell time.
The programme will be supported by a year-round partnership offer, giving participating brands opportunities to build visibility and engagement through coordinated marketing campaigns, content, editorial opportunities, introductions and meetings with relevant industry professionals.
Rather than treating participation as a short-term exhibition booking, KBX will work with a limited number of invited brand partners, building relationships around their commercial objectives and the audiences they want to reach across a 12-month campaign.
Connecting brands with the people who specify
KBX will target architects, interior designers, developers, housebuilders, retailers, showrooms and commercial property specifiers, alongside relevant media and industry influencers.
A year-round multi-channel marketing campaign, blending proven traditional channels, media and PR partnerships, with dynamic digital outreach that will inspire and engage the new generation of professionals to experience and be part of KBX, live from London’s Business Design Centre.
For visitors, KBX offers an opportunity to discover innovative products, explore emerging design trends and source solutions for future projects, while connecting directly with leading kitchen and bathroom brands. For partners, it provides a highly targeted platform to build meaningful relationships, engage with key decision-makers and specifiers, and generate long-term commercial opportunities.
The event will also host the designerati Awards 2027 on Thursday 16 September, celebrating excellence in kitchen and bathroom design.
A different approach to industry events
With more than 25 years’ experience in specialist media, publishing and events, Clara Perry is Publisher of designerati, FutureKitchen and InstallerInsight – The Official Publication of British Institute of Fitted Interiors Specialists and brings extensive industry relationships and commercial expertise to KBX.
Clara Perry, Founder of KBX, said, “Having worked in this industry for more than 25 years, I know the strength of its brands, the pace of innovation and the importance of connecting the right people.
KBX is an opportunity to bring the kitchen and bathroom specification community together around the products, ideas and solutions that matter to their businesses and projects. We want to create a relevant, industry-led event that reflects the ambition of the sector and helps move it forward.”
Michael Dynan, co-founder of contemporary events company The Assembly, brings extensive experience of launching and developing trade events, having worked on brands including Clerkenwell Design Week, UK Construction Week, 100% Design, Grand Designs Live, Design Shanghai and Design Mumbai.
Michael Dynan, Founder of KBX, said, “At The Assembly, we believe the live event should be the pinnacle of a much bigger relationship, not the beginning and end of it.
Beyond the three-day event, KBX will work with a curated collective of brand partners on 12-month programmes shaped around their commercial objectives, combining coordinated marketing campaigns, content, introductions and meetings with relevant industry professionals, creating value before, during and long after the show itself.”
London launch
KBX will take place at the Business Design Centre in Islington, London, from 15–17 September 2027, bringing the kitchen, bathroom and interior specification community together for three days of product discovery, industry insight and commercial connection.
The event aims to establish a new annual meeting point for the sector, with its combination of confirmed brand partners, curated features and a year-round engagement programme.
Charlotte Barker, Head of Venue Sales at the Business Design Centre, said, “The Business Design Centre has long been a home for design and innovation. Our Grade II listed building is home to a community of design businesses, making it a natural setting for an event bringing together the kitchen, bathroom and specification sectors.
“We are delighted that KBX has chosen the BDC for the launch. We pride ourselves on providing the space and support for events to launch, grow and thrive, and look forward to building a long-term relationship with the team.”
KBX. Design. Specify. Connect.