The Bathroom Association is delighted to announce that SONAS Bathrooms will be a Gold Sponsor of Connect Conference 2026 for a second year, taking place on Thursday 8 October at the Grand Hotel, Birmingham.
Our flagship annual event will bring manufacturers, distributors, retailers, suppliers and industry partners together for a day of ideas, insight and connection under the theme ‘Stronger Together’.
SONAS Bathrooms is a long-established bathroom brand supplying retailers and merchants across the UK and Ireland. Known for its dependable service and wide range of high-quality, sustainable bathroom products, the business works closely with independent retailers to provide bathroom solutions that combine practicality, comfort and style across both residential and commercial projects.
Their continuing support as a Gold Sponsor reflects the principles behind this year’s conference theme. Successful partnerships between manufacturers, distributors and retailers are essential to creating a resilient bathroom market, responding to changing consumer expectations and ensuring businesses throughout the supply chain can grow with confidence.
The company has placed retailer relationships at the heart of its approach, supporting customers not only through its product portfolio but through service, reliability and a detailed understanding of the challenges faced by bathroom showrooms and merchants.
Further showcasing this commitment, SONAS have recently opened a UK distribution centre in Redditch, solidifying the investment in the UK market and bringing its products closer than ever to UK customers.
That commitment makes SONAS a natural partner for Connect Conference 2026, where delegates will explore how the industry can share expertise, strengthen commercial relationships and work collectively to address the opportunities and pressures shaping the sector.
Ger Fahy, Chief Commercial Officer at Sonas Bathrooms, commented:
“We are proud to once again be a Gold Sponsor of the Bathroom Association’s Connect Conference 2026.
“Our relationships with retailers and merchants are central to everything we do. We believe that listening to our partners, delivering consistently and developing products that meet the needs of both retailers and consumers are fundamental to long-term success.
“The ‘Stronger Together’ theme captures that approach perfectly. The Conference provides an important opportunity for the industry to exchange ideas, deepen relationships and consider how we can collectively build a stronger and more successful bathroom sector.”
Amy Kirk, Marketing and Events Director at the Bathroom Association, said:
“We are thrilled to welcome SONAS as a Gold Sponsor of Connect Conference 2026 for the second year. Their support will help us bring the wider industry together and create the conversations and connections needed to move the sector forward.
“The company’s partnership-led approach strongly reflects our ‘Stronger Together’ theme, and we look forward to welcoming the SONAS team to Birmingham again in October.”
Connect Conference 2026 will include keynote presentations, panel discussions and networking opportunities involving businesses from throughout the bathroom supply chain. Confirmed keynote speakers include Jez Rose, who will deliver the morning keynote; Rebecca Larkin, Head of Construction Research, CPA, who will deliver an economic analysis; and entrepreneur and Trunki founder Rob Law MBE, who will speak during the afternoon programme.
The daytime conference will be followed by an exclusive gala dinner at the Grand Hotel, offering further opportunities for delegates, sponsors and Association members to connect.
For further information, the full agenda, and to book tickets, visit the Bathroom Association’s Connect Conference 2026 website.