A new special episode of Insights Pod is now available to stream on Spotify and Apple Podcasts.

Hosted by Lisa Carnwell, Communications Manager at the Bathroom Association, the episode, titled “Building Digital Maturity in the Bathroom Sector with BigCommerce”, explores why digital maturity is becoming a defining factor for bathroom manufacturers as customer expectations continue to rise and buying journeys become more digitally led.

In this episode, Lisa is joined by Ryan McKinnia, Senior Account Executive at Commerce, to discuss what digital maturity really means in practice and how businesses can define, measure, and accelerate progress across channels, data, and technology.

The conversation looks at what separates successful ecommerce leaders from those falling behind, highlighting opportunities in the sector and common barriers businesses face when starting or scaling their digital transformation.

The episode also tackles misconceptions around ecommerce in the bathroom space, shares practical first steps for manufacturers looking to modernise, and includes real-world examples of forward-thinking companies using digital tools to improve the buying experience.

The special episode of Insights Pod is available now on Spotify and Apple Podcasts.