Setting the Standard in Mid-Market B2B Ecommerce
BigCommerce is once again making waves in the B2B ecommerce space, this time, by earning an impressive 12 medals (10 Golds and 2 Silvers) in the 2025 Paradigm B2B Mid-Market Combine, curated by industry analyst and B2B expert Andy Hoar.
Recognition Across the Board
BigCommerce’s flexible and future-ready B2B ecommerce solution received high marks across all 12 evaluation categories, solidifying its position as a go-to platform for mid-market businesses ready to scale with confidence.
Among the standout achievements were gold medals in critical areas such as:
- Vision & Strategy
- Ability to Execute
- Customer Service & Support
- Partner Ecosystem
- Total Cost of Ownership
- Site Search
- Sales & Channel Enablement
- Content & Data Management
- Promotions Management
- Transaction Management
For the two remaining categories, Integrations, Operations & Infrastructure, and Marketplaces, BigCommerce was awarded silver, making it one of the most comprehensively decorated platforms in this year’s report.
This recognition validates BigCommerce as a platform that can support the unique demands of manufacturers, distributors, and retailers working in complex B2B supply chains. From custom pricing to account-based purchasing and seamless integration with ERP or PIM systems, BigCommerce is built to meet the real-world needs of the bathroom industry.
A Platform Built for What’s Next
In the report, Andy Hoar notes:
“BigCommerce is particularly well-suited for midmarket B2B companies looking for a value-priced, partner-centric, multitenant SaaS ecommerce solution that leverages an extensive open application marketplace to deliver robust functionality.”
That “robust functionality” includes a highly extensible API framework, a thriving ecosystem of technology partners, and features designed to support complex buyer journeys without the complexity on the backend. From advanced pricing logic to multi-channel selling and custom catalog support, BigCommerce empowers businesses to launch fast and grow without limits.
For manufacturers, distributors, and retailers navigating digital transformation, these capabilities can translate to real competitive advantages, including improved speed to market, stronger customer relationships, and greater control over online sales channels.
Why This Matters
The Paradigm B2B Combine is one of the most trusted third-party evaluations in the industry, designed to help ecommerce decision-makers identify platforms that align with their technical needs, growth goals, and customer expectations.
Earning medals across every category shows that BigCommerce isn’t just strong in one area, it’s delivering end-to-end value where it matters most for today’s B2B merchants.
Whether you’re a bathroom manufacturer digitising your product catalogue or a supplier enabling online trade accounts, this recognition signals that BigCommerce offers the flexibility and scalability to support your journey.
What Comes Next
As mid-market B2B companies continue to push the boundaries of what’s possible in ecommerce, BigCommerce is right there with them, innovating, iterating, and investing in the features and partnerships that drive success.
Whether you’re replatforming, modernising your stack, or just starting to explore new B2B channels, this year’s results are a clear signal: BigCommerce is built to help you win.
Members of the Bathroom Association can feel confident knowing they have a trusted, award-winning platform available to power their next phase of digital growth.
Download the Full Report
Explore the 2025 Paradigm B2B Combine (Mid-Market Edition) Report and see how BigCommerce stacks up.