24th Jan 2018

The European Water Label – helping your customers use water wisely

We know that domestic consumers are gradually becoming more water wise.  They’re becoming more aware of the need to reduce the amount of water used within their home.  They want to use water wisely to help protect the environment at the same time as reducing their own energy costs.  So what can your business do to reinforce the message that the less water they use, the less they pay and even better, the less they pay for heating hot water?

At the Bathroom Manufacturers’ Association, we work alongside and support the European Water Label Scheme.  This is a simple classification scheme, using a product label.  The label shows the maximum volume of water any water-using bathroom (or kitchen) product will deliver (ie flow rate in litres per minute).


Who is the scheme useful for?

Specifiers in construction/property developers.  If specifiers are looking for efficiencies by brand or manufacturer, they can gain instant access to almost 10,000 individual registered products via the European Water Label (www.europeanwaterlabel.eu).  If you’re looking to specify products under a building performance specification, then those registered on the Scheme are ideal as water volume and flow rates are individually specified.  The Scheme is also ideally placed to help with BIM (Building Information Modelling) methodology as this becomes more common in the market place.

Consumers.  The water label displayed on bathroom products at point of purchase informs consumers on the water consumption of those products.  It’s an effective way to keep water savings at the top of their mind and it is widely adopted across Europe.


What products does it cover?

Product registrations for the Water Label Scheme database cover all water using categories for bathroom products. Water in the domestic environment is mainly consumed by taps, showers and WC flushing and the Scheme has high representation of these products.  It also includes baths, WC suites, cisterns, basin taps, shower controls, shower handsets, grey water recycling units, kitchen taps, urinal controllers, electric showers, replacement WC flushing devices, supply line flow regulators and independent WC pans.


Who is involved?

All major brands; Ideal Standard, Roca, Laufen, Hansgrohe, Bristan, many more manufacturers, merchants and retailers are now helping the 129 registered brands, supporting 10,000 products to raise visibility of the label.  The label can be found on products in Argos, Homebase, Tesco, The Range, Wilkinsons, Plumb Centre, B&Q, Grahams Builders Mechants to name just a few.


What can your business do to help?

Now that we have retailers on board, improving visibility of the Water Label in the domestic marketplace is a key target for 2017. This will require building strong partnerships with water utilities companies, merchants, distributors, retailers and installers across the European market.  Your help is pivotal to raising awareness of the Water Label and the broader ‘using water wisely’ message.  If you’d like to find out more about how your involvement with the Water Label Scheme can benefit your organisation, please get in touch with Vikki Hollins at the European Water Label.

Email: vikki.hollins@europeanwaterlabel.eu

Tel: 01782 631619 

Website: www.europeanwaterlabel.eu

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