Understanding what consumers and channel partners are thinking is vital as bathroom manufacturers consider how to develop their offering and marketing strategy.

In this lunchtime webinar, an expert panel will share information on the collaborative research underway to lift the whole industry, as well as the options for company-specific research that can give your business the edge.

13.00 Introduction

Tom Reynolds, Chief Executive, Bathroom Manufacturers Association

13.05 Consumer Purchasing Trends

Jane Blakeborough, Research Director, Trend-Monitor Ltd

  • Precis of past in-depth research on bathroom consumer purchasing trends
  • What has happened since the last study; and have trends evolved?
  • Methodology and timeframe for next research on behalf of BMA, for publication in June

13.25 Understanding the merchant and bathroom retailer

Mike Rigby and Ralph Sutcliffe, MRA Research

  • Overview of what’s out there: BMBI and PHMI
  • Proposal for a monthly ‘Pulse’ on current sentiment within the channels to market
  • Options to put exclusive questions to the ‘Pulse’ omnibus panel

13.45 Taking the temperature of consumers on bathroom refurbishment

Phil Smith, Senior Research Executive, Opinium Research

  • BMA’s biannual consumer sentiment polling – latest results for January 2022
  • Options to place individual member’s questions on the consumer omnibus for their exclusive insight

13.55 Round-up

Tom Reynolds, Chief Executive, Bathroom Manufacturers Association

  • Summary of ‘BMA Insights’ publication
  • Questions to the panel


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