Callum Budd is Research Director at MRA Research, a specialist insight agency dedicated to the built environment.
With a background spanning multiple sectors, Callum brings a breadth of research expertise and a passion for turning data into actionable strategy. Since joining MRA Research over 18 months ago, he has helped leading brands across the built environment better understand their customers, strengthen their brand, and uncover opportunities for growth. His focus is on customer experience and brand health—delivering clear, evidence-based insights that drive better business decisions.
Session synopsis:
In a challenging and competitive market, understanding what drives customer choice is more important than ever. In this insight-packed session, Callum Budd explores how bathroom manufacturers can use market research to unlock commercial growth.
From tracking brand perception and customer loyalty to spotting market shifts and benchmarking against competitors, you’ll learn how research can guide smarter decisions across product development, marketing, and sales. Callum will share practical tips for getting more value from your research, along with real-world case studies.
If you’re looking to get closer to your customers, sharpen your strategy and stay ahead of the competition, this session will show you how research can turn insight into real business impact.