11th Jul 2017

Year end results show growth for Lakes Bathrooms

According to Lakes Bathrooms, its premium collection, Coastline, was overall the biggest seller, with continued growth in sales of walk-in enclosures, to support the trend for wetrooms and more spacious showering.  However, over-bath showering is clearly still a popular choice, as the company reports its curved bath screen to be the highest volume individual product.  Sales analysis conducted by Lakes Bathrooms suggests that simple styles were the winners in 16/17, with shower screens in high demand.


Managing director, Bev Brown, explained, “In a year of political turmoil we have worked hard to counter-act unfavourable economic conditions and continue the tradition of year-on-year growth at Lakes Bathrooms.  Pivotal to our strategy has been the product transformation to PureVueHD, optically superior glass, which has driven conquest business and increased our market share.  This, in turn, has demanded increased stock-holding and so we have expanded into an additional new 70,000 square foot warehouse, plus opened our own showroom for the trade.  We have also celebrated our 30th Anniversary, so it has been quite a year!”


Beyond physical expansion, Lakes Bathrooms has also made a number of new appointments and promotions throughout the year, including additions to the warehouse team, sales administration and finance functions.  This takes its total staff count in the UK to 71, plus an additional 68 at its manufacturing site in China.


Concluding on an eventful year, Bev Brown summarises, “Our strong financial results are just one indicator of the success that the whole team at Lakes Bathrooms has achieved – it’s thanks to their talent and dedication that we continue to grow, and we have a clear strategy for continued investment in innovation.  Without giving too much away, we are now in final preparations for the launch of a new product collection in the autumn.  So watch this space!”

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